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Thursday, January 7, 2010

Gender inequality alive and well in consumer products and beyond


It's the 21st century boys and girls, so there are new and improved ways to make women feel lesser than equal.
This article written by MP Dunleavey explains that the average consumer product geared towards woman is higher in price then the equivalent male product. When the reporter inquired as to why this is the case, a Nivea rep. basically stated that because women are the fairer sex they need more stuff in their products, whereas men can deal without them.
Here are some examples (in USD):
  • Barbasol Soothing Aloe shaving cream, 11 ounces, sells for $1.69. Barbasol Pure Silk shaving cream for women, 9.5 ounces, sells for $2.49.
  • Neutrogrena's Hydrating Eye Reviver eye cream (0.5 ounce) sells for $10 when its girly twin, Ageless Essentials Continuous Hydration Eye (also 0.5 ounce), goes for $15
The troubling thing about this is that in an age where the western world boasts how equal we all are, it seems to be anything but true. The reporter goes on to state:

Most recently, during the debate over health care, another nasty reality was brought back into the spotlight: Many insurance companies charge women higher premiums
and/or impose harser terms (by rejecting claims or curtailing coverage), especially for those of childbearing age. Examples ranged from 22% to 50% higher, depending on age and state.

Not to say that women have not come a long way in their struggle for equality but its important to point out these subtle differences so that we can continue to challenge our culture in order to improve itself and make it strive for greatness.

Just sayin'.

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